Why Website Maintenance is Important?

We all know how important it is to have an online presence if we want to grow and flourish in our business. A website is one of the prerequisites to create an online web presence. But is it enough to just get a website designed and floated on the internet? No! You can’t just take this small initiative and sit back and relax. As important as it is to create an attractive and engaging website it is equally essential to maintain it. And the maintenance needs to be done regularly. You cannot afford to skip this part.

A website’s maintenance activities include updating the software, updating content, fixing broken links, creating back up, monitoring security and checking for page load speed to name a few. It is essential to maintain and update your website for several reasons. Let us learn about these in detail.

Importance of Maintaining Your Website

To Add New Features

You may have a website with the latest features that attract users and offer a great browsing experience. However, these may begin to appear old and dull after a few months. Regular maintenance and updating of websites is required to add new features. Besides, you may start with a new service or launch a new product. You require updating your website by adding information about the same in order to promote it among the masses.

To Inculcate the Latest Technology and Fix Issues

New and improved software and digital tools are introduced in the market from time to time. In order to ensure that your website runs on the latest technology and is loaded with the newest digital tools, you need to update it frequently. Certain software systems also require regular updates in order to function properly. These can also be updated as a part of the maintenance activity. Regular maintenance is also required to detect and fix technical issues, if any. 

To Keep Your Customers Coming Back

Why do you think customers revisit your website? To get fresh updates about your products and services and also the latest industry information you have an offer, isn’t it?

After all, why would anyone come to read the same information each time? This is why business owners need to update the latest information about all that they are offering on their website. Adding the latest industry information related to the services you are providing is equally important. Several businesses around the world are spending huge bucks to create fresh blogs, videos and other interesting content for their website regularly. It has been observed that those who constantly update and maintain their website gain more popularity compared to those who don’t.

To Engage Your Readers

You don’t just want your readers to come back to your website from time to time but also want them to engage and spend more and more time on it. Don’t you? This is another reason why our website requires regular maintenance.  You can bring in the element of excitement and interest by regular updates and maintenance. You can come up with online polls, interesting videos and special deals to keep the readers hooked. It is also a good idea to create attractive infographics and innovative designs to draw their attention. Besides, you must regularly upload content which is sharable as this helps in publicizing the brand better. It is also a good idea to add content that calls for action. This may include signing up for an event and visiting the store to make the most of the sale and so on.

To Backup Files

Website maintenance helps in backing up your website files. Now, do we need to tell you how important it is to backup these files? You don’t want to lose any of the information on your website, do you? Well, then this is a reason enough to maintain your site regularly. You can do so manually as well as automatically. You can backup your site monthly if it just contains simple information. However, if it contains components such as high quality images, videos and other stuff that changes frequently then you need backup more regularly and hence frequent maintenance.

To Boost Your Ranking and Increase Web Traffic

Website maintenance is important to optimize website for search engines. Google considers various factors when it comes to ranking websites. A lot of weightage is given to the quality of content and how relevant it is to the current times. So, if you want to be on the top of the search engine results you have got to update and maintain your website regularly by uploading fresh content, fixing any broken links and removing duplicate pages. The content uploaded must be as per the latest keywords and SEO tactics.

To Improve Security

This is one of the most important reasons why your website needs maintenance. Hackers keep looking for vulnerability. You must always stay one step ahead of them so that you do not get caught up in their malicious acts. This can be done by maintaining the site regularly and inculcating new and improved security provisions that the hackers haven’t yet been able to crack. Yes, no matter how genius the hackers are they take time to creep into your website and break its security code. Maintaining and updating your site as per the latest security systems and firewalls can thus decrease the odds of the attack substantially.

To Increase Visibility

Our ultimate aim is to increase our brand visibility and one of the best ways to achieve it in the current times is by fetching traffic more and more traffic on the website. As already mentioned, regular website maintenance helps in boosting the search engine ranking of your site. It also keeps the readers coming back to your website for the latest information and fresh experience. This way you attract both new and old users. So, website maintenance eventually leads to increased brand visibility. 

To Build Impressive Brand Image

A website that is well maintained and up to date creates a good impression. It shows that you keep a track of the latest in the industry and inculcate the same in your products and services too. It helps in building an impressive brand image. Everyone wants to be associated with businesses that adopt latest practices and stay up to date. So, website maintenance site proves to be an asset for businesses. On the other hand, a website with outdated information and features gives an impression that you are not serious about your business.

To Avoid Unnecessary Expenditure and Financial Loss

Ignoring the need to maintain your website for a long time can impact it adversely. Several problems will accumulate over the time. When your website doesn’t work properly, you are likely to lose out on your potential as well as existing customers. This is particularly true for e-commerce portals. So, you will face loss in business. In addition to it, you will also end up spending huge bucks on getting the website issues fixed. On the other hand, if you maintain your site regularly, you will not have to spend a major chunk on getting it fixed. Besides, you wouldn’t even drive away your clients and the business they are likely to bring in.

To Be at Par with the Latest Web Standards

Google analytics keeps changing every now and then. Something that keeps you in the good books of Google and helps attract huge traffic today, may not work tomorrow. So, in order to stay at par with the latest standards set by Google as well as other digital platforms, it is essential to maintain and update your website regularly.

Recommended Frequency of Website Maintenance

A website has different aspects attached to it and each of them requires maintenance and updation at different intervals. You can’t treat them all alike and update them at the same time. Here is a look at how frequently you need to maintain different aspects of your website so that you do it just right.

Weekly Maintenance Activities

Here is a list of things that you need to monitor and maintain on a weekly basis:

  • You should check and update your website software and core plugins every week.
  • It is also a good idea to update new blog posts and share fresh video and graphic content at least once a week (this may even be done more frequently, for instance, on daily basis) to pull web traffic.
  • It is essential to create a new backup version of your site as you upload fresh content. 
  • You must check for any broken navigation links and fix them.
  • It is also necessary to check for 404 errors on a weekly basis and fix them.

Monthly Maintenance Activities

Here is a list of things that you need to monitor and maintain on a monthly basis:

  • You must check and analyze your website statistics every month. See how well different activities and features of your website are fairing. A detailed analysis will help you identify the scope of improvement. Thereafter, you can plan and implement the changes to enhance its performance.
  • Make sure you check the speed at which your website loads on a monthly basis. You can check this weekly as well. If it takes more than three seconds time then you need to get it checked and fix the problem. Slow loading sites can drive the traffic away as no one wants to wait too long to see what you have on offer when they have so many other options waiting for them. Besides, Google also doesn’t like such websites. So, you wouldn’t be able to attain high rank in its search engine results.
  • It is important to run security scans for your website once every month. Check your website for any malware and get the issue fixed at the earliest.

Quarterly Maintenance Activities

Here are some of the quarterly maintenance activities needed for your website:

  • You must update the meta-descriptions and meta-titles once every quarter if need be.
  • It is also essential to test pop ups and calls to actions. Update them, if required.
  • Review your website extensively to see if it can be improved and enhanced further. 
  • It is also important to ensure that your business information is up to date.
  • You must go through the marketing campaigns running on your website and see if they require any update.
  • It is also essential to check the backup health of your site on a quarterly basis.

Annual Maintenance Activities

Here are some of the annual maintenance activities you need to indulge in:

  • Renewing your website’s domain name is a crucial part of the maintenance activity. However, you do not have to bother doing it frequently. It is an annual task.
  • Similarly, once a year you may consider updating your website’s design to brighten it up. However, don’t go overboard with making too many changes. It should look familiar but have a fresh feel.

Seek Professional Help for Web Maintenance

If you have not been maintaining your website regularly as per the latest web standards and are running the same old version of your site since months/ years then it is time you should take this task seriously. And you know why if you have read all the aforementioned points.

While we have shared as to what all needs to be done as a part of the website maintenance activity and also the time period after which you need to conduct different maintenance tasks, however, we still recommend you to seek professional help for this purpose. A good website development company in Pune can help you with the task. Such companies have qualified and experienced web developers on board. Professional web developers are well versed with the technicalities of the websites and can maintain your site’s health efficiently. Many companies offer website maintenance as a part of their web development package. It is a good idea to take the complete package and let the trained web developers take care of your website’s maintenance while you concentrate on other aspects of your business.

So, now you know why website maintenance is important? We are sure you wouldn’t ignore this aspect moving forward and enjoy an edge over your competitors by adopting this practice.