Why is SEO So Important
SEO is extremely important in the world of internet marketing. People have viewed SEO as some sort of magic over the years and that has led many professionals to devalue its importance as part of a marketing plan for small, medium, and large businesses. Many continue to wonder why SEO is important for their business.
This is unfortunate because SEO is crucial as it will bring your business many prospects and more qualified customers. Having a corporate website that doesn’t have an SEO strategy in play means your website is probably lost online.
In addition, studies have shown that SEO has a higher ROI than traditional marketing.
Like any marketing method, SEO is not magic, but it offers many different benefits.
The Benefits Of An SEO Optimized Website
- a branding strategy
- commercial visibility
- web traffic
- a high ROI
- an overview of the customer’s behavior.
SEO increases your visibility
When people are looking for your services, you want to be as high as possible in the search engine results. But you do not just want them to click on your website.
Appearing in search results for terms directly related to your business has some value. For example, most visitors do not just search. For example, they search, click on certain sites, modify their search terms, carry out a new search, click on other sites, refine their search terms, and then carry out a new search.
So what does this mean for your business site?
This means that if you can consistently display all these search results, you gain more and more visibility with each potential customer. There is a good chance they will click on your website and they will trust you even more. Which brings us to the next reason why SEO is important for your business.
SEO increases brand credibility
Visitors mentally note the rankings of terms they introduce in Google and other search engines. They may not realize it consciously, but they do it.
In the minds of consumers, your ranking is a vote of confidence: “Google says this site is relevant, so it is.” It may sound a little far-fetched, but let’s take a look at an example.
Back to the golden age of the Yellow Pages, if you were looking for a plumber, did you have more confidence in calling the one on the seventh page of the list, or did you, like most people, start to the first page?
Your customers may not realize it, but a high search rank makes you more believable in their eyes.
SEO increases your web traffic
Of course, in itself, traffic will not pay you anything. The advantage of SEO is that it significantly reduces the cost of marketing over, say, adwords. Most importantly, visitors to your site are almost all qualified prospects. They are looking for companies just like yours. They have an interest in what you have to offer.
SEO is One of the Best Return On Investment
SEO rewards your company for its effort at a rate higher than all traditional forms of advertising. The same goes for almost all types of internet marketing.
Your ad does not stop their favorite TV show. Your ad does not take up space on a page where they read a news article. You are there when they are looking for companies just like yours. You do not have to convince them that they need your product or service. So, with SEO, half of the battle is won even before it starts.
SEO makes it possible to know your customers
Search engine optimization therefore generates valuable traffic. Google Analytics tracks this traffic for you. Data and metrics are valuable because they give you insight into who your customers are:
- how they are looking
- navigations habits
- technology used
- city/state searched
This is extremely useful because it helps you make more informed decisions about your business and its strategies, both online and offline.